Our History

We've been importing & retailing Christmas trees and decorations for over 30 years.

My husband, Ranald, myself and our two small children (Cameron and Jonathan) came to Auckland in 1984. We sold our small farm in Wanganui to come to the big smoke and help my mother. We were meant to go back farming, but liked Auckland so decided to stay. After a holiday in Australia we discovered artificial plants in the malls, they looked so real. On our return we noticed that the artificial plants here looked plastic and fake. From here we started Nature’s Alternative and started importing realistic artificial plants, potted them for display, then retailed them from where we were first located in Parnell.

Visiting China 3 times a year we noticed the very best of artificial Christmas Trees, with my love of Christmas I said “Yes, lets do it". In 1989 we imported our first look alike NZ Pines. Our clients loved the realism and to be allergy free was a winner. Then in 1990 we started importing decorations to go with our trees.

Here's a blast from the past, our original television ad. 

Today (2021) we are still importing and retailing exquisite and exclusive decorations, wreaths, garland, lights, table pieces - everything you need to make a Christmas magical in your home or business.  

We have been in Newmarket for the past 26 years but 9 years ago we closed our year round store. With my love and passion for Christmas i couldn’t give up,  I still import trees, exclusive decorations etc and always open a pop store somewhere in the Newmarket area, every year.